Primordial Global Content Distribution really likes its Blackberry.

The studio has picked up Matt Johnson’s new comedy, about the rise and fall of the eponymous Canadian smartphone company, for most of the world.

Jay Baruchel stars in Blackberry alongside an ensemble cast including Glenn Howerton, Cary Elwes, Saul Rubinek, Rich Sommer, Martin Donovan, Michael Ironside and Johnson. The film will have its world premiere in competition at the Berlin Film Festival on Friday.

Paramount will deploy Blackberry worldwide outside of the United States, where IFC Films releases, and a handful of other territories. XYZ Films, which co-financed the film and managed international rights, signed the deal with the studio on the eve of Berlin European film market. XYZ also has deals for the film with Falcon Films for the Middle East, NonStop Entertainment for Scandinavia, and Pasatiempo Pictures for the CIS.

It’s unclear if Paramount is planning a theatrical arc for Blackberry or if the film is heading to its Paramount+ online platform.

Johnson co-wrote Blackberry with Matthew Miller, based on the best-selling non-fiction Losing the Signal: The Untold Story Behind BlackBerry’s Extraordinary Rise and Spectacular Fall by Jacquie McNish and Sean Silcoff. Miller also produced, alongside Niv Fichman, Fraser Ash and Kevin Krikst.

The book shows how the Canadian start-up, launched by Research in Motion (RIM) in Waterloo, Ontario, became a global force in the tech world with its then-revolutionary smartphone with its distinctive clam-shaped mini-keyboard and thumb only. But the launch of Apple’s iPhone and the rise of touchscreen technology spelled the death knell for the company, unable to compete.

Rhombus Media and Zapruder Films produced the film, with participation from Telefilm Canada and Ontario Créatif, in association with CBC Films, IPR.VC; and XYZ Films, which also acted as executive producer.