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Channing Tatum eyes another opening at No. 1 in his February theatrical release canon with the threequel directed by Warner Bros. Steven Soderbergh Magic Mike’s Last Dance with industry estimates between $9M to $11M in 1,500 rooms. Warner Bros does not report numbers. Friday is around $4.3M which includes an estimate $1 million previews that started at 5 p.m. The photo is aimed directly at women during Super Bowl weekend, a time when the box office falls on Sunday.
Despite being the second title, Warner Bros. is moving from HBO Max to an exclusive theatrical release after New Line’s house party, there’s a lot of intrigue as to how far this hallmark movie can go in its limited 1,500-slot release. On the low end, the pic’s weekend opener would top the Jennifer Lopez-Owen Wilson Universal rom-com from a year ago, Marry me ($7.9 million). At the high end, the threequel isn’t that far off the 3 days (from a 5 day start) of the previous episode, Magic Mike XXL. As previously reported, rental terms were generous for exhibitors, at least 55% in their favour. Warners specifically organized the theaters it booked, avoiding playing two in the same area, creating demand. While it’s speculated that the film, which cost $40 million, had a low P&A designed for an HBO Max movie, that’s not true with Warners giving the film a solid theatrical push north of $20 million. dollars. Critics gave the trio the worst reviews of the three pictures at 47% on Rotten Tomatoes compared to 65% for Part 2 and 78% for Part 1. The current audience score on Rotten Tomatoes for Magic Mike’s Last Dance is 77%.
RelishMix reports that Magic Mike’s Last Dance has a social media universe on TikTok, Facebook, Instagram and Twitter of 100.5 million followers. “THE magic mike franchise streams are cross-promoted on Magic Mike Live, and are approaching subgenre standards for this musical, comedy, drama genre…Notable incremental views on TikTok are approaching 1B, adding approximately 8 million views per day,” the social media statistics organization states. Tatum promotes the film to her 45.5 million followers and Salma Hayek Pinault to her 26.5 million followers. RelishMix observed Tatum’s YouTube channel being used for the first time in a decade to post the threequel trailer.
“While the conversation about magic mike is positive for longtime fans of the cultural lifestyle brand of the films, Vegas show and reality series, the chatter is mixed with modern threads about health, wellness, mentions of body fat percentage and Channing Tatum’s future in the brand. Plus, moviegoers wonder if this is actually a last dance or a tease for the next generation of magic mike,” adds RelishMix.
As the film unfolds over the weekend, we’ll provide a balanced assessment.
Courtesy of Everett Collection
James Cameron’s Paramount 25th Anniversary Reissue Titanic in 3d look $2.85 million today (including Friday previews) in 2,464 theaters, and 3 days of $6.4M In third place. The 1997 Oscar-winning film is currently expected to file under 20th Century Studios/Disney’s Avatar: The Way of the Water in 3,065 theaters, which is experiencing a ninth weekend of $6.5M (-42%) after a $1.6M Friday (-30%).
Fourth place goes to Paramount 80 for Brady which continues to sell discounted tickets. The pic ended its first week with $18.9 million and is eyeing a second Friday of $1.7M (-63%) in 3,939 theaters and second weekend of $5.6M (-56%) and cumulative total by EOD Sunday of $24.5M.
Universal’s “Hit the Booth”
Universal images
Universal’s M. Night Shyamalan Thriller knock on the booth lives a second Friday of $1.5M (-72%) and second weekend of $4.6M (-67%) for a cumulative total of $22.5M. Right now, that’s a steeper drop than Shyamalan’s second weekend. Old (-59%, $6.8M second weekend). knock on the booth ended its first week with $17.8 million in the United States.