A new era has emerged from the world as it focuses on all things AI with Adobe also joining in this development with its latest upcoming generative AI for video and audio editing via Firefly AI. This new feature available to users is Firefly for Video which will help users fill in gaps, add sound and video effects, and more to enhance a project using its proprietary technology.

Adobe previously released Firefly AI for text-to-image generation, focusing on ethical development that would center around what the company has available in its library.

Adobe Firefly for video: AI to make video editing better for everyone

(Photo: Adobe)

Adobe blog recently announcement on Monday, April 17, it expands the generative AI technology it launched in March with better features, including Firefly for video.

“Beginning later this year, we will begin introducing new generative AI capabilities for video, audio, animation, and motion graphics design,” Adobe says. Firefly integration for video is coming soon, and it will be under a beta testing phase where users can provide feedback to the company Discord Channel.

These features will arrive in Premiere Pro and After Effects, to help add advanced music and sound effects, text enhancements: color, fonts, graphics, logos, etc., creative assistants and co-drivers, and AI analysis script to provide storyboards. and suggest B-roll plans.

It can also change the overall mood or mood of the video, thanks to its text generation which enhances the clip.

Read also : Adobe Firefly AI is an “ethical” art generator, trained on Adobe Stock – Better than OpenAI, Midjourney?

Generative AI to bring content to meet your needs

While Adobe’s Firefly for Video wouldn’t exactly bring you missing shots and create clips from text generation, it aims to help speed development from pre-production, to actual production, and to the post-production of your project.

This new direction from Adobe aims to help you bring content, which would focus on meeting the needs of its businesses or responsibilities.

Adobe Push AI in the Now

One of the most iconic multinational software companies is Adobe, with already more than 40 years of experience in the industry, which seeks to develop programs to help create content for the world. In its latest push, the company is putting AI in the limelight, with the Firefly AI being announced by the company in March 2023available through beta.

However, before Firefly appeared to the public, its many editing and content creation tools already featured AI to help users achieve better results from before. Instead of doing everything manually, Adobe offers an AI system to help them with their projects and developments, allowing publishers to benefit from its technology, which is already being feltbut not seen explicitly.

Adobe is changing things up now, with the Firefly soon to support most of the company’s software processes to help speed things up, fill in the gaps, and improve its performance with generative AI.

Firefly for Video is just the beginning of its integration of AI into systems, harnessing the power of AI so users can easily enhance their projects with video and sound effects, saving time and effort. while improving the overall quality of their content.

Related article: Adobe introduces AI-powered editing tools to speed up post-production for Premiere Pro and After Effects

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