Latest Technology News: Supari Studios Wins Content Marketing Mandate for Spotify In
The scope of work includes content marketing strategy, production and execution of brands’ content marketing led campaigns.
Supari Studios, the branded content vertical of Kulfi Collective, has announced that it has won the content marketing mandate for Spotify India. The account was won after a multi-agency pitch.
One of India’s leading audio streaming platforms, Spotify is hugely popular, especially among Gen Z and Millennial listeners. Since launching in the country four years ago, the brand has seen phenomenal growth not only in music but also in podcasts. As it seeks to expand its footprint across the country, Spotify India has partnered with Supari Studios to produce engaging, culture-driven content that resonates with diverse audiences across India.
Under the mandate, Supari Studios will be responsible for creating and executing compelling digital content marketing campaigns for Spotify Indias digital and social channels, among other marketing activities. As of May 2021, Supari Studios has been working closely with the brands marketing team, producing over 35 assets for key initiatives in podcasts, music and brand campaigns.
Having created differentiated, immersive and evolving brands content properties for Red Bull, Google, Este Lauder, Asian Paints and YouTube, among others, Supari Studios is well known for its strategic and creative expertise and engaging storytelling.
Kulfi Collective proudly partners with Spotify, a visionary brand reshaping the very fabric of music and culture. As masters of immersive storytelling, we were thrilled to take Spotify’s brand presence to extraordinary heights, forging deep connections with its vibrant user base and delivering unforgettable new brand experiences,” said Manoti Jain, Chief Operating Officer, Supari Studios.
We’re excited to partner with Spotify to amplify their brand presence and engage with their ever-growing user base. At Kulfi, we are committed to providing our partners with branded solutions that declutter and shape culture. Spotify operates at the intersection of music and culture, making it an incredibly influential brand, especially among Gen Z and Millennial audiences. We are excited to deliver brand solutions that drive engagement through content and social media for Spotify,” adds Shirley D’Costa, Chief Commercial Officer of Kulfi Collective.
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An Overview of Global Events in 2023
In 2023, the world witnessed a myriad of events that left a lasting impact on global affairs. From political developments and economic shifts to environmental challenges and breakthroughs in science and technology, the year was marked by significant changes and a sense of urgency for collective action. Here’s an overview of some of the latest world news in 2023.
Political Unrest and Diplomatic Strides:
In the political arena, several regions experienced unrest and geopolitical tensions. The ongoing conflict in the Middle East continued to dominate headlines, with efforts towards peace and stability remaining elusive. However, there were also moments of diplomatic breakthroughs as nations engaged in dialogues to ease tensions and work towards lasting solutions.
The global economy faced both challenges and opportunities. Trade disputes between major powers affected markets, while some countries grappled with debt crises. On the other hand, emerging economies showed resilience and promising growth, fueling optimism for a more balanced global economic landscape.
Innovation surged forward in the tech industry, with breakthroughs in artificial intelligence, renewable energy, and space exploration. Quantum computing achieved milestones, promising radical transformations across industries. Renewable energy sources gained traction, with many countries setting ambitious goals to combat climate change.
Climate Crisis and Environmental Resilience:
As the climate crisis intensified, extreme weather events wreaked havoc in various parts of the world. Wildfires, hurricanes, and floods reminded humanity of the urgent need for climate action. In response, governments and communities across the globe doubled down on efforts to reduce carbon emissions, invest in sustainable infrastructure, and protect biodiversity.
Health and Pandemic Management:
Health remained a global priority as countries continued to combat the COVID-19 pandemic. With the emergence of new variants, vaccination efforts and public health measures remained crucial to curbing the spread of the virus. There were also significant advancements in medical research and technology, offering hope for better preparedness in handling future health crises.
Sports and Cultural Milestones:
Amidst the challenges, the world found moments of joy and unity through sports and culture. International sporting events brought together athletes from diverse backgrounds, promoting solidarity and camaraderie. Cultural exchanges and celebrations showcased the richness of human diversity and fostered mutual understanding.
In conclusion, the year 2023 was a dynamic period filled with significant events that shaped the course of history. From political unrest to technological advancements and environmental challenges, the world witnessed the complexities of the global landscape. While obstacles remained, there were also encouraging developments and collaborative efforts towards a more sustainable, peaceful, and prosperous future for all nations. As we move forward, the lessons learned from these events serve as a reminder of the importance of collective action and cooperation to address shared global challenges.