Latest Technology News: ‘Say It With Oreo’ reunites Farhan Akhtar

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Oreo has teamed up with Farhan Akhtar and state-of-the-art AI text and voice engines to help you overcome your witty blues and turn speechless situations into playful ones.

The brand has introduced special edition packs containing cookies embossed with the letters of the English alphabet. Each pack also comes with a QR code which, once scanned, will redirect the consumer to a microsite where users can share the embarrassing situation they find themselves in and receive a personalized audio message with a fun and playful response designed by Farhan Akhtar (aka Artificial Intelligence in the back end).

Conceptualized by Leo Burnett India, this campaign uses generative artificial intelligence to generate playful responses which are then fed to a voice-cloning AI engine that reads that response in Farhan Akhtar’s voice. Farhan Akhtar, known for his puns and wit, was a natural fit for the campaign as he truly embodies the playful spirit that the brand also carries, the press release said.

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The campaign began with an ad for “Voice of Oreo” which Farhan Akhtar responded to, followed by a pitch from an Oreo representative which was captured in film form and released on digital media. This was followed by the launch of 6 shorties that demonstrate the power of the “Say It With Oreo” platform. The campaign will also see contextual placements and integrations of content across digital platforms and in-store activations.

Speaking on the idea behind the campaign, Nitin Saini, Vice President of Marketing at Mondelez India, said, “Since its launch, Oreo has always tried to strengthen bonds in families and in culture, through its ‘Stay Playful’ lens and platform. “Say It With Oreo” goes one step further by inviting people to overcome the seriousness of adulthood and rediscover the joy of playful, uninhibited conversations with the help of technology. »

Mayuresh Dubhashi, Group Chief Creative Officer – Leo Burnett adds, “Say it with Oreo, a first-of-its-kind campaign that empowers people to express what they want, in times when they can’t. Essentially a bunch of words when you’re at a loss for words. Using the wit and charm of Farhan Akhtar, a voice cloning AI and ChatGPT, we tried to create a tool for users to find playful ways to express themselves when they find themselves in embarrassing or strange life situations.

Varun Shah, Executive Vice President – ​​Prodigious & Content Factory, says, “This is perhaps one of the biggest AI-driven campaigns of recent times, where we are providing the possibility of fully personalized unlimited messaging at scale. We’ve partnered with one of the best AI voice engines to deliver a brand new Oreo experience – recreating Farhan Akhtar’s iconic voice to tailor personalized messages to the audience. For this campaign, we are not just production partners, but true technology and technology enablement and deployment partners.

Shekhar Banerjee, Chief Client Officer and Head of North and West at Wavemaker India, says, “For every unanswered or bizarre question that we choose to ignore in life, Oreo has created a perfect answer. We achieved this through a unique blend of fame, generative AI, voice-cloning AI technology and the power of media. Another example of how AI and technology, when amplified with the right mix of media, can dramatically improve our engagement with consumers at scale. »

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  • Posted July 24, 2023 4:30 PM IST

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An Overview of Global Events in 2023

In 2023, the world witnessed a myriad of events that left a lasting impact on global affairs. From political developments and economic shifts to environmental challenges and breakthroughs in science and technology, the year was marked by significant changes and a sense of urgency for collective action. Here’s an overview of some of the latest world news in 2023.

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In conclusion, the year 2023 was a dynamic period filled with significant events that shaped the course of history. From political unrest to technological advancements and environmental challenges, the world witnessed the complexities of the global landscape. While obstacles remained, there were also encouraging developments and collaborative efforts towards a more sustainable, peaceful, and prosperous future for all nations. As we move forward, the lessons learned from these events serve as a reminder of the importance of collective action and cooperation to address shared global challenges.