This weekend, the UK celebrated (if that’s the right word) the start of British Summer Time, while the US started daylight saving time two weeks earlier. For both peoples, this means, theoretically at least, that the long dark winter nights are behind us and spring has come. And for tech fans with an interest in a particular ecosystem, this time of year means one thing: an Apple event.
However, this year we may have to do without it and accept the fact that the winter in Cupertino will likely last until the start of the summer in Cupertino on June 5, when WWDC kicks off. All evidence strongly suggests that Apple has decided not to bother with the Spring 2023 event.
First, let’s take a look at the dates for Apple’s 10 most recent spring events, sorted by lateness of the year:
- March 2 (2011)
- March 6 (2008)
- March 7 (2012)
- March 8 (2022)
- March 9 (2015)
- March 21 (2016)
- March 25 (2019)
- March 27 (2018)
- April 8 (2010)
- April 20 (2021)
As you can see, this week we skip the last date in March, leaving only those unusual April hangouts (one was held a long time ago to showcase iOS 4 before it became a WWDC staple, and the other was seemingly pushed back to the background). pandemic) as reasons for hope. If Apple held an event tomorrow, it would already be third on the list. (Obviously he won’t, because he needs to send out invitations, which usually happens about a week before.) Once you add in the invitation time, we’re getting closer to the date from 2010; beyond that, there is only a very uncharacteristic outlier from 2021. Every day that goes by makes Apple’s spring event less likely, which is quite obvious, but the odds are already slim.
WWDC 2023 will take place on June 5, but will there be an Apple event before then?
Apple
And not only the calendar inspires pessimism. You see, apple It has made the announcement this spring when it released the yellow iPhone 14 on March 7th. It wasn’t an event, just a low-key press release, but it was exactly the kind of opening that usually goes along with spring prosperity. (The Alpine Green iPhone 13 Pro was unveiled at the Peek Performance event in March 2022, and the purple iPhone 12 was unveiled at the Spring Loaded event in April 2021.) As I said elsewhere, if Apple was going to host the event, it must be the reason. by which he would not have announced the yellow iPhone 14 in this way at the time.
But one more thing worth noting on this list is spaces. Apple’s spring events are the most frequent, but it’s hardly shocking if they aren’t: as recently as 2020, the company spent the entire month of March and April not inviting anyone to virtual or in-person meetings. This is not a positive sign, implying a lack of innovative products ready to launch, but not a disaster either. The company obviously doesn’t feel comfortable showing off an AR headset just yet, but it’s better than forcing one. (Members of the headset’s design team reportedly believe any launch this year will be forced, but that’s a story for another day.)
So while the ever-decreasing likelihood of an Apple event in spring 2023 is disappointing, there are still reasons for tech fans to rejoice. The consensus is that we can still look forward to the Reality Pro headset at some point in 2023, and the newness of the category and the importance of this product to Apple’s post-iPhone future will make this a must-see discovery. event. Of course, it would be nice if this happened before April Fool’s Day, but the wait was worth it.