NEW: The Chinese company Shein has become a fast-fashion juggernaut by appealing to budget-conscious Gen Zers. But its ultralow prices are hiding unacceptable costs—to customers and the planet.

Every single day, Shein updates its website with 6,000 new styles on average—an outrageous figure even in the context of fast fashion. In April, Shein reportedly raised $1-$2 billion in private funding and was valued at $100 billion—higher than the combined worth of fast-fashion titans H&M and Zara. Shein’s success at attracting this kind of capital is startling, given that the fast-fashion business is among the most harmful industries in the world.

The company’s dependence on synthetic textiles damages the environment, and, by encouraging people to refresh their wardrobes nonstop, it produces tremendous waste; the volume of textiles in US landfills has nearly doubled over the past two decades. Many of the largest fashion companies have felt pressure to make small moves toward reform, and many are doing little, if anything, to adopt better practices. Among them, Shein is by far the biggest.

People who follow the industry say that if Shein improved its labor and environmental practices, its costs would inevitably increase, a price the company might be reluctant to bear—knowing its consumers prioritize getting the best deals. In the absence of well-enforced regulations that adapt to the practices of fast-rising global ecommerce companies, the burden of making fashion more ethical will continue to rest largely on individual consumers—a strategy sure to fail.

Find out what this could all mean for the future of this fast-fashion juggernaut at the link in our bio.
Photography: Meiko Takechi Arquillos @meuikophoto
Prop styling: Amy Taylor @amsies



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