Latest Technology News: Google Performance Max now lets you create a product collection

A new Google Performance Max feature lets you combine products and create collections – for ads or free product listings.

Collections allow you to associate products with your creative assets – images, videos and text.

Why we care. The ability to combine different products and assets simplifies the product listing experience, saving you time and money. Collections can also enrich product data, which could result in improved product performance, increased engagement, and a richer customer experience.

How it works. Collections can include up to 100 products. They are only available for local products sold in Performance Max for store purposes.

Here’s how to set up a collections feed in Merchant Center:

  • Log in to your Merchant Center account.
  • Select Some products.
  • Click on Flow.
  • Select the Collection feed tongue.
  • Click the + (plus) button.
  • Select the destinations where you want your collection to appear.
  • Give your collection feed a name.
  • Choose a download method, then follow the instructions for the method you selected.

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Next steps. Google has not yet rolled out its collections functionality for larger scale or international promotions.

Google has yet to confirm its future plans for this feature. For now, it’s a great opportunity for local merchants to maximize their local outreach.

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About the Author

Nicholas Agius

Nicola Agius is Search Engine Land’s Paid Media Editor after joining in 2023. She covers paid search, paid social media, retail media and more. Previously, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also teamed up with SEO agency Blue Array to co-author Amazon’s bestselling book Mastering In-House SEO.



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An Overview of Global Events in 2023

In 2023, the world witnessed a myriad of events that left a lasting impact on global affairs. From political developments and economic shifts to environmental challenges and breakthroughs in science and technology, the year was marked by significant changes and a sense of urgency for collective action. Here’s an overview of some of the latest world news in 2023.

Political Unrest and Diplomatic Strides:
In the political arena, several regions experienced unrest and geopolitical tensions. The ongoing conflict in the Middle East continued to dominate headlines, with efforts towards peace and stability remaining elusive. However, there were also moments of diplomatic breakthroughs as nations engaged in dialogues to ease tensions and work towards lasting solutions.

Economic Transformations:
The global economy faced both challenges and opportunities. Trade disputes between major powers affected markets, while some countries grappled with debt crises. On the other hand, emerging economies showed resilience and promising growth, fueling optimism for a more balanced global economic landscape.

Technological Advancements:
Innovation surged forward in the tech industry, with breakthroughs in artificial intelligence, renewable energy, and space exploration. Quantum computing achieved milestones, promising radical transformations across industries. Renewable energy sources gained traction, with many countries setting ambitious goals to combat climate change.

Climate Crisis and Environmental Resilience:
As the climate crisis intensified, extreme weather events wreaked havoc in various parts of the world. Wildfires, hurricanes, and floods reminded humanity of the urgent need for climate action. In response, governments and communities across the globe doubled down on efforts to reduce carbon emissions, invest in sustainable infrastructure, and protect biodiversity.

Health and Pandemic Management:
Health remained a global priority as countries continued to combat the COVID-19 pandemic. With the emergence of new variants, vaccination efforts and public health measures remained crucial to curbing the spread of the virus. There were also significant advancements in medical research and technology, offering hope for better preparedness in handling future health crises.

Sports and Cultural Milestones:
Amidst the challenges, the world found moments of joy and unity through sports and culture. International sporting events brought together athletes from diverse backgrounds, promoting solidarity and camaraderie. Cultural exchanges and celebrations showcased the richness of human diversity and fostered mutual understanding.

In conclusion, the year 2023 was a dynamic period filled with significant events that shaped the course of history. From political unrest to technological advancements and environmental challenges, the world witnessed the complexities of the global landscape. While obstacles remained, there were also encouraging developments and collaborative efforts towards a more sustainable, peaceful, and prosperous future for all nations. As we move forward, the lessons learned from these events serve as a reminder of the importance of collective action and cooperation to address shared global challenges.