Latest Technology News: Google encourages Performance Max upgrade for DSA and GDA –

Google has announced two voluntary Performance Max upgrades for Dynamic Search (DSA) and Google Display (GDA) advertisers.

The AI-driven platform optimizes performance across all channels by allowing users to customize their inputs, making it more responsive to individual business needs.

Advertisers have seen an average 15% to 20% increase in conversions after upgrading to a unified campaign strategy.

Keyword-free AI technology

One of the recent Performance Max enhancements prevents your campaign from showing ads on traffic related to certain brands. This would provide more control over search results.

Advertisers can now specify landing page URLs or exclude certain URLs at the campaign level, providing greater personalization through brand settings.

Fang Fang, Global Head of Online Marketing, explains how Shopee benefited from the Performance Max upgrade and Keyword-Free AI technology.

“At Shopee, we are always looking for new ways to improve our platform and services to better serve users. Upgrading to Performance Max gave us access to the latest keyword-free AI technology to drive better results on search, resulting in an 11% increase in conversions at a 5% lower CPA. This allows us to run effective campaigns that connect users with our sellers, improving their overall shopping experience.”

Inventory Aware Ads

A nice upgrade feature includes inventory-aware ad serving, which ensures that your out-of-stock pages aren’t served with search ads.

This is done automatically, without requiring any additional work from the advertiser.

Automated assets to match customer intent

Performance Max also personalizes your entire search ad to better match consumer intent using automatically created elements.

These automatic assets will soon appear in the asset reporting table, giving users more control.

Leonardo Martins, head of marketing at Santander, discovered that AI-powered asset creation could drive impressive growth.

“We upgraded our Display campaigns to Performance Max and achieved unprecedented growth, with a 47% increase in conversions while maintaining a healthy CPA. This was due to Performance Max’s ability to reach wider audiences with more relevant ads, as well as its use of Google AI to optimize our campaigns in real time across all channels.

Easier audience strategies

Performance Max also simplifies the implementation of audience strategies thanks to objectives directly integrated into the campaign, such as the acquisition of new customers.

Google plans to add re-engagement goals in Performance Max later this year to help retain existing customers.

Instead of manually managing complex user lists and exclusions, Google will automatically distinguish between new and existing customers.

Boost search and display results with Performance Max

Although voluntary, the self-upgrade process is highly recommended to get started with Performance Max for DSA And GDA campaigns.

While DSA and GDA campaigns remain fully available to advertisers, those upgrading might see better results with Performance Max.

Advertisers who choose to update can use best practices offered by Google to ensure that new Performance Max campaigns are set up for success.

The integration of keyword-free AI technology, AI-powered assets, and self-leveling tools should enable advertisers to increase conversions and conversion value in ad campaigns. Thus ensuring a better ROAS.

Featured Image: BigTunaOnline/Shutterstock



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An Overview of Global Events in 2023

In 2023, the world witnessed a myriad of events that left a lasting impact on global affairs. From political developments and economic shifts to environmental challenges and breakthroughs in science and technology, the year was marked by significant changes and a sense of urgency for collective action. Here’s an overview of some of the latest world news in 2023.

Political Unrest and Diplomatic Strides:
In the political arena, several regions experienced unrest and geopolitical tensions. The ongoing conflict in the Middle East continued to dominate headlines, with efforts towards peace and stability remaining elusive. However, there were also moments of diplomatic breakthroughs as nations engaged in dialogues to ease tensions and work towards lasting solutions.

Economic Transformations:
The global economy faced both challenges and opportunities. Trade disputes between major powers affected markets, while some countries grappled with debt crises. On the other hand, emerging economies showed resilience and promising growth, fueling optimism for a more balanced global economic landscape.

Technological Advancements:
Innovation surged forward in the tech industry, with breakthroughs in artificial intelligence, renewable energy, and space exploration. Quantum computing achieved milestones, promising radical transformations across industries. Renewable energy sources gained traction, with many countries setting ambitious goals to combat climate change.

Climate Crisis and Environmental Resilience:
As the climate crisis intensified, extreme weather events wreaked havoc in various parts of the world. Wildfires, hurricanes, and floods reminded humanity of the urgent need for climate action. In response, governments and communities across the globe doubled down on efforts to reduce carbon emissions, invest in sustainable infrastructure, and protect biodiversity.

Health and Pandemic Management:
Health remained a global priority as countries continued to combat the COVID-19 pandemic. With the emergence of new variants, vaccination efforts and public health measures remained crucial to curbing the spread of the virus. There were also significant advancements in medical research and technology, offering hope for better preparedness in handling future health crises.

Sports and Cultural Milestones:
Amidst the challenges, the world found moments of joy and unity through sports and culture. International sporting events brought together athletes from diverse backgrounds, promoting solidarity and camaraderie. Cultural exchanges and celebrations showcased the richness of human diversity and fostered mutual understanding.

In conclusion, the year 2023 was a dynamic period filled with significant events that shaped the course of history. From political unrest to technological advancements and environmental challenges, the world witnessed the complexities of the global landscape. While obstacles remained, there were also encouraging developments and collaborative efforts towards a more sustainable, peaceful, and prosperous future for all nations. As we move forward, the lessons learned from these events serve as a reminder of the importance of collective action and cooperation to address shared global challenges.