2023 gave us commercial origin stories for Air Jordans, the BlackBerry, Tetris and… Flamin’ Hot Cheetos? As the poster of Eva Longoriapromises his directorial debut, it’s the flavor you know and the story you don’t.

“Flamin’ Hot” Adapts Frito-Lay’s Former Janitor Richard MontanezIt is (Jesse Garcia) disputed account of the invention of spiced corn popped. With his wife (Annie González) and community support, Richard presents the Mexican corn-inspired idea to the CEO of Pepsi Roger Enrico (Tony Shalhoub) and corporate brass. Denis Haysbert (“24”), matt walch (“Veep”) and Emilio Rivera (“Mayans MC”) co-starred. The veracity of Montañez’s claims aside, the film, based on “A Boy, a Burrito, and a Cookie: From Janitor to Executive,” has been called a resounding story of redemption from poverty to riches with energy and style to spare. Watch the just-released trailer below to prepare your palate.

The film premiered at this year’s South by Southwest Film and Television Festival and won its Headliner Audience Award. Mae Abdulbaki (Screen Rant) writes, “Anchored by a fabulous cast, Longoria tells an inspiring story full of heart and humor and takes some risks.” Dustin Rowles (pajiba) also compliments the director for the first time, calling her “an immensely skilled and funny storyteller.”

Projector releases “Flamin’ Hot” via Hulu and Disney+ on June 9.

PREDICT the 2023 Emmy nominees through July 12

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