Welcome to our Weekend Apple Breakfast column, which includes all the Apple news you missed this week in a handy summary. We call it “apple breakfast” because we think it goes great with a morning cup of coffee or tea, but it’s great if you want to read it during lunch or dinner as well.
True love is waiting
Back in the 80s, Steve Jobs once said to the Macintosh development team, “Real artists are the ship.” This aphorism is often taken as a hymn to culture and a call to let the product out the door, no matter what. But it is worth bearing in mind that he also told them: “Do not compromise!” He wanted it to be done and he also wanted it to be perfect. No wonder people had a hard time working with this guy.
In fact, of course, “perfect” and “now” are often mutually exclusive, and Apple’s usual philosophy in such situations is that it’s better to be late than to screw it up. Time and time again, from smartphones to wireless headphones, the company has sat on the sidelines, waiting for competitors to rush into a new market before joining them belatedly with a well-made and dominant product. Equally important, however, are the times when Apple explored the market and decided not to worry: we now know, for example, that the Apple TV actually existed, but the company still decided not to release it. A more complete quote could be: “Real artists release carefully crafted products that make sense in the current market and cancel projects that don’t.”
The importance of this approach, as always, is confirmed by the exceptions. Sometimes Apple does come out of the field, full of hope and naive zeal, and the results are rarely rosy: for example, Apple Maps was clearly not ready to enter the market at launch, while the TV + service, despite having entered the market belatedly, the streaming market has not yet been sufficiently provided with content for a normal period, not to mention the coming pandemic. In both cases, it’s understandable why Apple didn’t want to wait any longer (mapping services need user data to grow, for example), but each in its own way shows the dangers of haste and its risks to the company’s brand.
It remains to be seen which category, late or never, will apply to Apple’s long-rumored mixed reality headset, which was expected to debut this spring (again, we’ve heard about it before) and has now apparently been delayed until the summer. . After a certain point, delays begin to hint at deeper issues, and the bitter experience of the AirPower saga means I won’t count my mixed reality chicks until they hatch.
Again, I’d rather wait than see a product in a hurry, and if the engineers can’t iron out issues, I’ll be happy to skip them entirely. What sets Apple apart from other tech companies is its great willingness to say the most important word in business: no. And its ability to ignore pre-release pressure most of the time… no matter where it comes from.
IDG
Feedback Corner
HomePod (2nd generation) review: improvements, but not what we wanted.
Trending: the main news of the week
Apple does Mac Pro nobody wants, asks Jason Snell.
We’ve rounded up 7 ways your iPhone can literally save your life.
When is that comes to AIperhaps Apple is smarter than it looks.
Forget Ventura. Run Mac OS 9 on your new Mac!
There were delaysbut Apple still wants to rent you an iPhone.
Microsoft just killed every chance Boot camp revival on apple silicon.
Video of the week
Apple will almost certainly switch from Lightning to USB-C when the iPhone 15 launches later this year. But why not have both? One YouTuber shows how we can enjoy the best of both worlds:
rumor mill
iPhone 15 may get new camera blow. Here are 4 radical possibilities.
Apple Patents Seem to Confirm Buttonless iPhone 15 Pro and Tease foldable iphone of the future.
If you are buying any of the latest MacBook rumors?
Good news: new 15 inch Macbook Air maybe already here in April.
Bad news: second generation Silicone iMac from Apple may take three years.
These iPhone 15 renders showcase new design and a massive camera bump.
Podcast of the week
Apple may release new, bigger MacBook Air this April. What’s new in this laptop and what does it mean for the MacBook lineup? We also cover the latest updates for iOS, iPadOS, and macOS.
You can watch every episode of the Macworld podcast on Spotify, Soundcloud, the Podcasts app, or our own website.
Software updates, bugs and issues
If you bought Mac, iPhone or iPad over the past 5 years, you need to update it now.
if you have MacBook Air M2 or MacBook Proin the meantime, there’s an update… for your cable.
This is where we finished this week. If you would like to receive regular news updates, subscribe to our newsletters. You can also follow us on twitter or on Facebook to discuss the latest Apple news. See you next Saturday, enjoy the rest of the weekend and stay Eppley.