As the cost of living continues to rise, it has become more important than ever to ensure that the streaming services we pay for offer the best value for money.
Amazon, for its part, is doing its best to hold its own First video subscribers who enjoy watching movies and TV shows with others by extending support for the platform’s popular Watch Party feature to a host of additional streaming devices, including Roku streaming sticks , smart TVs and game consoles.
The feature, which allows up to 100 people with a Prime subscription to view content at the same time, was previously only available on Fire TV devices, desktop web browsers and the Prime Video mobile app. Its expansion was first reported by TechCrunch (opens in a new tab).
At this time, Watch Party remains exclusive to US subscribers and is only compatible with library content included in a standard Prime Video subscription – viewers cannot host a group session for rented movies, live sports or Freevee movies and TV (formerly known as IMDbtv). shows.
The feature gained popularity at the start of the Covid-19 pandemic, when friends and families were confined to their homes but still wanted to enjoy entertainment content with each other remotely. Other streaming services including Disney+, Hulu and HBO Maxlaunched similar features around the same time.
Unlike Prime Video, Netflix does not have a group watch feature in the app, and although the desktop version of the latter service is compatible with the Teleparty browser extension, the streamer’s lack of proprietary sharing software represents a missing feather in an otherwise stacked ceiling of features.
Of course, Prime Video’s new Watch Party feature doesn’t make Amazon’s platform an inherently better streaming service. In truth, the ability to enjoy content remotely with others is unlikely to have a significant impact on consumers’ decisions to keep or cancel their streaming subscriptions.
Still, Prime Video’s expansion of a feature that its biggest competitor still hasn’t implemented properly can only improve the health of a streamer whose content offering continues to go from strength to strength.